CES 2019 Intel Keynote Text by Otter

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Unknown 0:08
will join us here the end of the event to share some exciting news, so please pay close attention today will be launching the newest edition of our nights on core family will be disclosing industry partnerships and upcoming products for accelerating innovation in 5g ai and autonomous driving and will be underscoring How are 10 nanometre development is on track with several new product updates and I want to emphasize this news is set against the backdrop that until strategy is working for making excellent progress in pursuing an expanded $300 billion addressable market opportunity that includes a range of data driven segments spanning the most important workloads today and for the next era of computing and on a scale that’s unmatched by others.

Unknown 1:03
But before we get started a few housekeeping items. First, please silence your phones second right after this event will be posting details of our news on the Intel newsroom, and we’ll be continuing to update the newsroom tonight and through the week with additional news photos and videos so please keep checking back to the site.

Unknown 1:24
And finally, we invite you to join us at our booth all this week at the convention center to get a close up look at our products and innovations and with that will now start the program. Thank you.

Unknown 1:40
Imagine a resource so plentiful that it can never be depleted resource that’s invisible to the naked eye is everywhere around us in every place in every in every person on earth.

Unknown 1:59
It’s the resource we call human potential and today the expansion and evolution of human potential is tied to the expansion and evolution of Technology’s potential as never before.

Unknown 2:13
It’s an expansion. We work to accelerate every single day with engineering and manufacturing innovations that continually test and push the very limits of science and the physical universe, enabling an ever expanding portfolio of data centric solutions built to power the future of technology from end to end from the client to the cloud to the network to the edge to billions of smart things devices, and most importantly, the people who depend on them because the way we look at it, building the future isn’t really about expanding the potential of technology.

Unknown 2:55
It’s about expanding the potential of the people who use it.

Unknown 3:04
Please welcome senior vice president and general manager client computing group Gregory Brian

Unknown 3:16
Hey everyone and welcome to see us. Thank you so much for joining us here today. It’s really excited. I’m really excited to be here today. And as you all know, we’re in the early stages of a new era in computing and that’s an era. That’s really being defined by the innovative use of data on every technology platform from the client to the cloud, the network to the edge and increasingly everywhere in between and it means that bringing the benefits of this data centric era of computing to the world is more important than ever that we design technologies that work together seamlessly and it’s really this purpose. And the challenge that drives all of us here inside Intel and that’s why we’ve been evolving our company from one that historically has almost exclusively been a PC centric company to a data centric company a data center company that’s delivering platforms and solutions across the breath of the market and the opportunity in front of us as Laura said a 300 billion opportunity, a $300 billion Tam, the largest we’ve ever pursued as a company and yes that’s still includes the client and PCs, but now also includes ai 5g the data center autonomous driving and even more than we’re going to touch on today.

Unknown 4:30
Now, I like to believe that PC is the human touch point and a critical touch point in this new data centric era of computing, which means I have one of the most fun jobs on the planet. And with that, let’s just jump right in and get going.

Unknown 4:42
So, you all know we’re living in a world with a plethora of connected client devices, whether that’s the phone the watch appliances and you know even more. Right. But what makes the PC special what makes the PC client unique is really that it’s the place that people go to focus. I’m in fact we’ve done a lot of research and we found that 80% of people choose the PC as a place they go to focus and do the work that matters most to them, whether that’s running their business, creating content collaborating working in their communities, etc. The PC is that place where they go to do what matters most to them. Now obviously what matters most people varies greatly by individual it’s a broad market and no one delivers a breath of leadership products from entry clients to to and ones to thin and lights to creator PCs to workstations, like we do at Intel and I wanted to show you some of the products that we’ve been working on today.

Unknown 5:37
Now, most recently, you saw us launch our first ninth generation core processors and our desktop family and that was really headline by our desktop case skews and the core i 990 900 k the unlock processor. It’s the best gaming processor on the planet and it’s earned a lot of praise 10 world records 11 mobile first places and a lot of accolades from gamers all around the world, but we wanted to take that leadership performance even further and build the family out from entry all the way through to the high end.

Unknown 6:08
So today, I’m pleased to be here to announce that we are launching six new ninth generation core desktop processors from Core i three all the way up to Core i nine.

Unknown 6:21
Now this full family of processors is going to enable anyone from casual users, all the way up to professionals to have the performance, they need to do what matters most to them. So what I thought we do is have a little fun today to start things off to demonstrate the power and performance in the creative segment and I’ve invited convey here who you saw is the one woman band who started the show and producer and composer Kevin do set to join me to help show what these processes are capable above so hey guys, thank you so much. You’re amazing. Yeah, very different essence. Yes. So now normally when we talk about music and content creation, you think there’s a band. There’s a guitar. There’s some there’s some drums, but you don’t have that

Unknown 7:03
just me, but with technology. I get to be the guitar player I can be the drummer. Yeah. Essentially the PC is our essential instrument. Now, I mean, when I’m doing some film scores. I have a whole virtual orchestra my fingertips. Sometimes that I can just be creative. At any moment. So can you give us an example. Tell us more about how. Yeah, yeah. We’d love to it’s all here. So why not.

Unknown 7:26
So why don’t you just give us a bit of music here. So some of you may not know this but cafe. He became an international star overnight with a loop based composition similar to this, but we thought it’d be nice to kind of pick up where she left off at the end of when you guys were walking in and kind of finish off the composition together right so it’d be fun. So there’ll be a lot going on. We’ve got two systems are really pushing them to the max. But essentially, she’s using Ableton Live which will have a whole modular setup with loops and and layers that you can pick and choose at any moment. And I’ve got, like, like I mentioned a rig that has literally any instrument. I want I’ve got a piano here I can scroll through show you guys as we’re playing bass, drums, you name it, I can play. It’s very great. I’m not maybe not falling all that, but I know that the PC is the instrument, you’re using. Yeah, exactly. Cool. So once you can you go ahead and yeah we love to gather that some vocals.

Unknown 8:39
So it’s pretty amazing in just those two steps. She added layers in real time. And now she’s looping and she was also playing chords, so you should have the harmonies blamed for so why don’t I had my part now but so let’s pick a piano over here.

Unknown 8:54

Unknown 8:59
all the samples, you’re hearing a coming from the piano from the desktop.

Unknown 9:23
Yo, there will be

Unknown 9:27
another land.

Unknown 9:48
Alright, it’s like it’s like the lyrics are written for me. Yeah.

Unknown 9:52
You’ll never be cool, like me, I think I got that anyway. No. So hey, it’s really cool to watch you guys work and in past people without thousands of dollars of women a studio. So you’ve got to be using incredibly well on the line equipment. Right. Well, yeah, no, actually no surprise yeah yes or no.

Unknown 10:07
So cafe. He’s Rick isn’t as an upcoming Intel nines Chen Core i five Lenovo all in one beautiful system and I’ve got an amazing HP Omen desktop obelisk and they’re just great. I mean, we really push them. So all that music being done by that. Exactly. Yep. So thank you guys very much. I thought it sounded absolutely amazing. I think you know we’re trying to give you all the performance. You need to be as creative as you want. So thank you so much for joining us. Everybody give me a hand was fantastic.

Unknown 10:39
Okay. And hey, today I’m also pleased to share that we’re not only launching our ninth generation core desktop processors today will also be brain ninth generation core processors to our mobile family are a series line just next quarter in q2 bringing that same high level of performance for gamers content creators productivity to our mobile a series line so stay tuned for that we’re very, very excited

Unknown 11:08
work in more general and what people have come to expect and the mobile computer experience and it Put simply, people really want a no compromise experience. You know, we’ve worked with our customers with industry partners, we’ve done end user research and and we really wanted to understand what drove the ideal mobile platform and it came down to kind of three basic you know three fundamental things one people want a platform that helps them focus, which we hit on earlier in the presentation.

Unknown 11:35
Second is people want a platform that adapt to them that can change as they change the rules of the day that’s intelligent and third people want a platform that’s always ready to go. That’s a combination of performance and connectivity and battery life and but they want that system to be instantly ready and always ready to go. Those three things were the most important so to deliver on that. As you can imagine, we had to go way beyond just the CPU and think at a platform level and we had to develop systems that had unprecedented levels of integration and optimization and I’m excited to tell you, I’ve got an example that here with me today.

Unknown 12:11
So for the first time, anywhere in public. Today I’m going to demonstrate and we’re going to show our ice Lake first volume 10 centimeter client Soc.

Unknown 12:21
That’s what this is, this is it right here. This is like in my hand.

Unknown 12:25
Now what I wanted to emphasize was this is way more than just the CPU and it’s packed with a bunch of firsts. Okay, it’s the first client platform. We’ve done that takes advantage of our sunny Cove CPU new micro architecture is the first platform to have our all new Gen. 11 integrated graphics, we’re just gonna have a huge lift and performance. It’s the first platform where we integrated fundable three natively into the SOC it’s the first platform where we’ve integrated Wi Fi six which used to be called into this SOC and it’s the first time we’ve integrated new instructions for machine learning called dl boost to accelerate inference based workloads on the client all that is packed into this Soc. And of course, because we’re talking about mobile computing, you’ll see it integrated into some wonderful then in like two and one and convertible systems. And of course, all with uncompromising performance and responsiveness and responsiveness. So to show that off a little bit. I want to chuck to come out and show us I place in action. So shock want to quickly show folks what we’ve ok so again this is like systems are tremendous systems. They’re very fast, you got all those features that were just talked about. So we invited a couple of our ODM to take a look at those. So here we have a pig Tron system again have office running on here. This gives you that all day battery life in that performance that can be great performance at work and on the road.

Unknown 13:52
I have another system here. This is from withdrawn now GB was talking about that gentle a gentle, loving graphics. So you can see we have a 4k screen on here so that helps drive those brilliant displays get the best battery life and that brilliant display at all times.

Unknown 14:07
But again, it’s not just about CPU performance and GPU performance, the new things that isolate brings to the table like AI. Now we talked about earlier how you would have a system that you could do deep learning and it used to be only on dizzy. On and on the client, but now you can actually have it on the client itself Homer show you how a I can actually make things simpler for your life. Now we all have hundreds of photographs on our system right and going through all those pictures trying to migrate that can be kind of a bad time at holiday. Exactly.

Unknown 14:37
So we’ve written a little script here I’m gonna go ahead and enter on both of these now this script is going to go through its gonna look at all those hundreds of photos that I have on each system you can see it’s going to look through all the system I put in a category of water, so it’s gonna find all those pictures I have that have water and you’re going to see with each of these systems, even though I have a core i seven eighth Gen CPU here when I bring in the advantages of ice lake is going to happen and go through those pictures, much, much faster and right you’re going to see actually, in this case a 1.5 x improvement. When I go through and look for pictures with water right that’s right now we say what with with ice like we’ve seen that we can accelerate this kind of influence base workload 50% 70%, maybe even two extra exactly once. The once this new This is early only silicon, but once that comes on when those ideal boost. Come on. Also, we expect, like you said to x performance boost. That’s right. Great. I think that’s a hopefully that’s a usage model that I think everyone can relate to. Okay. In addition to that, I think you’ve got another example where you’re putting nicely through the paces well gaming is another big thing that we love to do so before in the past when you have a system this then dislike you had to sacrifice something usually was that CPU performance and GPU performance but now with isolate you’re not sacrificing nothing. So we’ve also got Thunderbolt on this one system. So you see one cable. I’ve got a cable here so you can hear the game, but I got one cable going to a monitor keyboard, mouse and external storage in that I still have that tremendous general Evan graphics performance. Did we get this type of gaming solution on one simple solutions and I got to take a breath because we did that really fast you show an ice lake in the form factor great CPU graphics AI workload acceleration gaming and Thunderbolt three integration on that package. Exactly. Awesome. Thanks, Chuck. Was it. Thank you. Now, so I showed the ODM systems that were working, obviously, as we progress toward launch for holiday this year in 2019, but I wanted to go one step further today since it is CS and invite out one of our major customers to talk about their work on ice like so please join me in welcoming the president of Dell client Solutions Group Sam Berta join me out on stage. Hey Sam and he Hey, good, good, good to see you. So once you tell us a little bit about working on isolate and the work that we’ve been doing together yeah hey GB. I’m excited about the great partnership we built and the amazing best in class products we’ve been able to deliver together. so it’s been going really well guys have driven some amazing innovation. Now I know you brought the system with you today so yeah show folks and talk a little bit about it sure love to do a little show and tell here and I wanted to share with everyone you just talked about isolate I’m pleased to let you know that we’ve got your isolate 10 nanometers CPUs running in early engineering builds of our XPS line of products and before I came here GB at your request. I ran into the lab and grab one of those systems out of the hands of our engineers. So I’ve got a great XPS here that will be coming with your isolate CPUs that we’re super excited about. Now I know we can’t do the detailed you know reveal right now because it’s a little bit early. So I appreciate you guys taking that out and bringing it out here and and talking to us about it. So tell me some of that in terms of some of the features that you guys really designed that chassis around when she had some of the highlights. Yeah. Hey, so we’ve been really designing the systems around the high level of integration that you’ve built into ice lake. So as we look at it works cited about things like performance battery life graphics connectivity and the enhancements you’ve made in those areas and being able to take them over to the system. That’s great. So I can’t wait to see this on shelves for holiday and obviously love the innovation and the work that we’ve been doing together yeah hey we’re super excited about that. GB. I’m excited about the work we’re doing together on on project Athena and I think with everything coming. We’re going to have a great year of updates to be sharing with all of you talk about project in a minute. So with that, let’s give them a big thank you thanks for sharing with us. I appreciate it.

Unknown 18:40
Now as Sam started allude to I really believe that platforms like ice like kind of set establish the foundation for the next era of mobile computing and if I was going to give you just one bit of context I think most of you remember eight years ago we started an initiative and industry initiative and a program around the ultra book and you know and and alter book we really changed the game we rally the whole industry around driving away the modern mobile innovation to drive thinner, lighter better mobile products and a lot of the products you see in the marketplace today than in lights convertibles touchscreen was a result of the work we did with our industry partners on ultra book. So we believe it’s time to do that again. We are rallying all of our partners in the industry around our program. The future of mobile computing called Project Athena and it’s really all rooted in that extensive research that we’ve done a lot what people really want in the mobile experience. And just as we did in ultra buck. We’ve got we believe we can create an entirely new class of devices and a much better experience. Anybody can optimize for one vector. It takes a lot of talent time energy innovation that whole industry to optimize the entire platform in the entire system. And that’s what we’re set up to do. And we’re seeing great ecosystem support for this already.

Unknown 19:57
Okay. So, so far I’ve talked about kind of the products. A lot of the innovation, we’re bringing to market in the very near future. And I know that many of you have also heard about read or even I’m sure wrote about some of the pretty dramatic changes in our CPU architecture our packaging technologies and some of the innovation. We’re doing a really push the limits of what’s possible. Now I’m going to get a little bit geeky for a minute, so bear with me, but at the same time, I think you’ll appreciate how some of these new technical innovations are helping us bring new value to our partners and to end users at the same time.

Unknown 20:31
So what I’m going to talk about now for the first time, anywhere is one of the first products that takes advantage of that architecture and innovation and that is code name Lake field.

Unknown 20:43
Now I’m going to show you a little animation on how Lake field was put together.

Unknown 20:49
We took a new approach that’s allowing us to integrate different CPU core architectures into a single product and we call that a hybrid CPU.

Unknown 20:58
So what you’re looking at in this animation is a processor that has five cores that has a 10 nanometre high performance sunny Cove core and it’s combined with for Adam based course so you get low power efficiency immersive graphics IO memory all in this tiny SOC which is approximately 12 millimeter squared.

Unknown 21:17
We’re pairing this hybrid CPU architecture with an innovative 3d packaging approach that we call over rows where we’re able to actually stack different pieces of IP together in three dimensions instead of just to so that SOC is now packed with all the technology and 3d that people come to expect drives longer battery life performance conductivity and of course I don’t think you have to be a PhD in material science or packaging technology understand what it means. It means we can do smaller chips smaller boards more efficient better designs, it’s going to unleash some great performance some great platform innovation in the industry and even more innovative devices.

Unknown 21:57
So we’re not talking about just a minor decrease in size. I wanted to show you the lake field board that we built inside of Intel, you know, here it is.

Unknown 22:08
This is Lake field on a reference board that we have done in house. This is our smallest full PC motherboard

Unknown 22:19
that we’re excited,

Unknown 22:23
you know, and we so you know the whole point of doing this very, very small motherboard and a full PC experience at this kind of scale is to unleash innovation in the industry with our partners in smaller sizes think below 11 inch form factors think dual screens, think about the future even even designs that may fold having this and one of the halves of the system right this kind of innovative form factor can go many, many places and we’re excited what this could bring and now on top of doing just the board. We’ve also done some reference design work inside Intel as we brought up like field and brought it to life and Chuck is going to show us a couple examples of that today. So, Chuck. Do you want to talk about what you’ve got there. Absolutely. Like you said, this is early early reference designs, but I’m super excited to show you exactly how far we’ve come in these like billboards. Here you can see I’ve got a smaller system. I’ve got a video up and running. I’ve also got the display monitor running so you can see the heterogeneous computing display working up there. And I’ve also got a little larger form factor here I’ve got a movie playing full desktop OS experience looking fantastic right so i mean i you know we wanted to go even beyond and show you late field working in systems today that it’s possible scaling down a very, very low standby power and small designs as he’s got there, but also scaling up and performance to kind of full PC experience. So I’m so excited. I can’t wait to talk more about what’s the common, you know, please stay tuned through 2019. We have a lot more to say about Lakeville. So thank you, Chuck. Give him a big hand for me. Thanks.

Unknown 23:57
Okay. And I wanted to finish my time with you today by giving you an example. Now that really talks about how we’re working with partners and and as I kind of initiated as I started things off you know from the data center through the network to the client and I’ve got a great partner of ours to do that with me today. Please welcome with me. The president of technology products and experience at Comcast Tony Warner out on stage. It’s good man. Hey Tony

Unknown 24:24
Hey, good to see ya. Thanks. So hey, you know, we’ve been working together for a long time, but we’ve got some new news today.

Unknown 24:32
Why don’t we start with just a little bit on some of the work that we’ve done together recently around you guys driving gigabit service to people’s homes and businesses. Yeah. No, it’s great and you know there’s been a lot of the Intel technology has really helped us we’ve reached a what I think is a pretty big milestone 58 million homes pass or gigabit services available and a lot of that is the Puma system on a chip dry. Some of the other products that we’re getting out of Intel and I think that’s fantastic but is what I’m more excited about is what’s I think it’s new news. That’s right. And that’s really the work that you’re doing, where you’re partnering with us partnering with the industry to bring 10 gigabit full duplex technology and speeds to our network as we go forward and this is really going to it’s the next generation of technology it allow us to take what we’ve already launched up by tenfold and give us symmetrical speeds just really changing the home. Well, I just can’t imagine gigabit to the home and we’re incredibly happy to be partnering with you to bring that technology to homes. Very cool. And America on top of that you and I have always talked about. It’s not just getting the more bandwidth to the home is actually improving the Wi Fi experience in the home and getting gigabit speeds inside of the home and we’re working together on that as well. 100% I mean Wi Fi is the workhorse of the home network. It’s what everything connects to people don’t want wires in the home where they don’t have to have them. And so, you know, we’re demonstrating this week in your booth where we’ve got one of our advanced gateways with Intel technology inside of it going to Intel clients doing well, north of a gigabit per second. Right. So we’re demonstrating that but it’s let’s also more exciting as I think our work together on Wi Fi six as right which is going to take the speed up but it’s also almost unlimited the number of devices, there’ll be able to connect, which is really critical as we go to this town 20 3040 5060 devices per home everything from garage door openers to doorbell. Right. The other one I just showed isolate client, which has kind of Wi Fi six integrated into it. I think it’s a great example of how we’re partnering together, you know, working 10 gigabit service in the cloud in the network, all the way through to the gateway in the home and then even through to the client device tab Wi Fi integrated and honored to have a partner like you to do that now just to kind of paint the picture now we’ve got 10 gigabits to the home gigabit service inside of the home what kind of content and services. Can you imagine that would be delivered through that kind of funny, but I think we can imagine all kinds. I mean, there’s going to be immersive content multiplayer eSports response of VR designs tons more some of the things that you’ve seen here, but I think that there’s going to be a lot of things that we’re going to want to deliver to the home with that speed knowledge. Right. In fact, the video behind you playing is actually an example of volumetric video immersive content around sports and these are actual athletes, some of them in a real environment. Some of them in a studio environment being upheld. And it’s just one example of kind of immersive content that we can take to the home with this kind of bandwidth finally hundred percent. Yeah. So, and with that I did want to also announce today that as partners for the Olympics. We’re going to be collaborating with Comcast working together to take this kind of immersive Olympic content to consumers.

Unknown 27:51
Starting with the Tokyo Olympics in 2020, which we’re very, very excited about. I am really excited. I think good partnership between, you know, Comcast NBC and Intel I 2020 Olympics are going to be about. It’s fantastic anything. I can’t wait. It’s gonna be a ball well hey great that thank you for joining me today. Thanks, Tony. Thanks a lot, give a big hand.

Unknown 28:13
Okay. So hey, as I mentioned at the top of the program. The new era of computing is really about leveraging the power data from client to the edge to the cloud to deliver an amazing array of new experiences so talk to more about those amazing experiences. Please join me in welcoming the beach annoy to the stage so know being Come on out.

Unknown 28:40
All right.

Unknown 28:42
Are you guys having a good time. Okay, good.

Unknown 28:45
So look, we wouldn’t ordinarily be at the Consumer Electronics Show to talk about the data center but we’ve come to recognize that the data center sort of this quiet force behind the scenes that moves and stores and processes data and creates value for all of us. And so I’d love to share everything we’re doing in the data center today, but we have a limited amount of time. I’m going to zip around a little bit and try to share a few highlights from across the vast infrastructure that our technology supporting every day all around the world. And I’m going to start with the heart and soul of the data center and that is the Z on microprocessor, believe it or not, z on turned 20 years old last year and in the past 20 years we’ve been making and driving z on forward to ensure that as the industry leading processor everywhere and we’ve done that by delivering advancements year in after year out for our customers, our long history in doing this is one of the reasons why our currency on has 95 performance world records and why we have confidence that we will maintain this as we look forward today. I’m happy to announce that we at the tail end of 2018 began shipping our next generation z on codenamed cascade lakes cascade lakes is designed to handle processing the world’s data and, you know, we’ve added many new capabilities to this product that we’re very excited about that. We’ll talk a little bit more about over the course of this afternoon. First and foremost, we’ve added a new advanced performance capability with 48 cores for the most demanding workload. Second, we’ve added AI features like Intel deep learning boost that I’ll show you in a bit to accelerate the latest AI workloads. Third, we’ve added a truly groundbreaking technology called octane persistent memory. This is a technology that we’ve been at for a decade now and it’s faster than solid state drives but applications can recognize it as a large memory. And what that allows you to do is deliver benefits that unlike Today’s memory, you can have persistence. In other words, the data will maintain even when the power is out.

Unknown 31:05
And so as I said cascade lake and obtain persistent memory have been designed for data from the ground up and one place where we see this incredible data transformation happening is in the retail industry and if I take you back three months to the world’s biggest shopping day not black friday not Cyber Monday, the largest single shopping day on the planet is on November 11 1111. It’s a huge one. One day online shopping event, also known as singles date celebrated in China every year on November, 11 and $30. billion in sales on that single day.

Unknown 31:47
It’s bigger than Black Friday. It’s bigger than Cyber Monday combined by quite a bit and the company of course that’s behind this event is Ali Baba, and we’ve been working with Ali Baba since almost the day they were founded and I’m proud to say that we work closely with Ali Baba on cascade lakes and obtain persistent memory, they deployed it in their production environment for a data access and caching storage system octane persistent memory allowed them to expand the available memory and thereby improve the ability to handle a surge of customers on November 11. So today I’m excited to talk about a way in which we’re expanding our collaboration with Alibaba.

Unknown 32:32
We caught up with Ali Baba Chief Marketing Officer Chris tongue. Just a couple of days ago at their headquarters in Hong Joe and I’ll let him tell you a little bit about it.

Unknown 32:44
Hello to everyone at CES. I’m sorry. I cannot be there in person to celebrate Alibaba long partnership with Intel together. We’re already building the future of digital commerce Oliver was November 11 Go go shopping festival has become one of the most anticipated days of the year in China and internationally. And this year we set new records doing $13.8 billion in cells India’s Next Generation Z on scalable processors and until oktane dc persistent memory helped Ali Baba reach new heights for the world’s largest online sale.

Unknown 33:27
The new Intel platform can efficiently process massive amounts of data in real time, enabling our digital commerce applications to deliver a smooth and responsive user experience Alibaba and into are also working together on computing AI and IoT technologies to power new retail by digital rising offline retail businesses at Alibaba. There is a saying that goes today’s highest performance is tomorrow starting point Intel and Alibaba or companies that are constantly challenging ourselves and striving for the best. It is a spirit that’s also represented by the Olympic Movement Alibaba Intel are both worldwide partners of the Olympics and I’m happy to announce our next collaboration that will take us there Alibaba cloud and Intel will deliver the first ever AI powered 3d athlete tracking during the 2020 Olympic Games in Tokyo this groundbreaking technology will provide fans with more compelling insights into how world class athletes perform and compared to one another.

Unknown 34:46
We are very proud to work with Intel to reimagine the future of the Olympics and to bring the new experiences and excitement to audience of the games. Thank you. Nothing and all of Intel for being transformative partners by best wishes for successful CS.

Unknown 35:09
Okay, so we’re thrilled about our partnership with Ali Baba and as Chris said in that video we’ve developed a novel technology concept called three athlete tracking I’m like the way this is done today there’s no special suits. there’s no special sensors here. What we’re doing is taking the data from regular cameras, we’re applying an AI algorithm a bunch of compute power and what you end up with is a super accurate digital model of the athletes performance and you can imagine that you can analyze that information in many different ways, it’s going to help the way the audience can experience the Olympic Games in sort of real time but also we’re finding that it’s going to help the athletes themselves in the process of training for the Olympic Games and so we’re working with a number of partners to bring this to life. We’re working with Alibaba as you heard about.

Unknown 36:02
And we’re also working with some interesting new companies that I want to tell you about now we’re working with a company called wrench. This is a computer vision and deep learning software engineering company and and what I’m going to do is have the CEO of that company, Dr. Paul crush esky join me here and tell you a little bit about how we’re working together to bring ideas like that to life. So Paul would you would you join us, please.

Unknown 36:32
Good to see you.

Unknown 36:33
Thanks. Thanks for coming out. My pleasure. So tell us a little bit about about ranch.

Unknown 36:39
So ranch AI is the world’s fastest and most accurate human pose estimation platform which extracts three human motion and behavior data from standard video are trained model takes 23 skeletal track tracking points for live video in real time which enables us to analyze video data that will just wasn’t possible before.

Unknown 37:22

Unknown 37:05
That’s great. And I understand you’ve been using cascade lakes and using some of the AI algorithms that you have on that tell it tell us about that. Yes, we’ve been working, working with some great Intel engineers to see just what z on processors could do for rent AI, I’d like to show you what we’ve been able to accomplish so far what I’m showing here are two systems running wrench AI

Unknown 37:32
on the one size our standard GPU configuration and on the other side is with the new Intel processors john if you can start the demo, we can see how the results stack up so both systems are now tracking the human movement in the video on the exact same video with our current solution on a GPU. We’re influencing around 90 frames a second, but on the cascade Lake platform optimized was the Intel dl boost. We’re influencing at 450 frames which blows my mind.

Unknown 38:09
Now, if my math is right there that’s five x faster. It’s five x and we’ve only really started. So there’s this perception out there that you can only use you need GPUs.

Unknown 38:20
And that’s the only way to do way I what what’s your experience, but that that was our perception going into this project felt exactly the same way as everyone else but the results speak for themselves. It totally changed our mind. I don’t think it’s any more about CPU vs GPU.

Unknown 38:35
The results are fantastic. And we’re really excited to bring this z on Compute to our cloud system. That’s awesome. Thank you so much, Paul. We’re looking forward to it. Thank you. Thanks a bunch. Take care.

Unknown 38:48
So we’re super excited about the potential for things like 3d athlete tracking for the Tokyo 2020 games together with our Olympic partners, we were going to be bringing this out for a bunch of events and you can expect that as we head into Beijing in 2020 will take it even further now AI as you heard about was sort of fundamental to making that experience possible and as we think about AI and we think about its impact on the world we we really thought about it as as a fundamental shift that once in a decade or once in a multiple decade kind of shift over time AI is going to be essentially everywhere. We won’t really be talking about AI companies, a few years from now, because every company will be using or processing or enabling AI in their everyday existence, we think about AI across two dimensions. One is the dimension of location where is the AI being processed at the edge on one hand locally. For example, in a drone or autonomous car and on the other hand at the data center in the cloud.

Unknown 39:56
The other dimension of course is by workload and in AI world today there’s sort of two primary types of workloads that we’ve come to talk about training workloads and influence workloads and Intel’s investing to be a leader across all of these dimensions. You’ve heard a lot about training over multiple years now, but one area where we haven’t really had a breakthrough yet is on influence this this tends to be a more difficult problem we showed you some of what we’re doing here with cascade lakes and dl boost and the work we’re doing with wrench and other companies to accelerate on Zia GB showed you a little bit about what we’re doing there on the client, but there’s a need for us to push even harder and even further on influence and today I’m excited to announce that we are introducing an entirely new class of AI tip from Intel built specifically to solve our customer problems on influence and that is the Intel Nirvana and neural network processor or the NPI for sure we expect the NPI when we bring it out later in 2019 to deliver industry leading industry leading tops per watt or performance per watt on real production influence workloads will bring it out into the market in the second half of this year.

Unknown 41:19
It’s going to be important for many new influence applications like image recognition image classification and that will be important in new domains like social media. In fact, I’m happy to announce today that Facebook is one of our development partners and we’re excited to be working with them and many others to bring this solution into the market. As I said in 2019, so we’re really excited about the NPI. This is a really big deal for us, it expands our position in AI above and beyond what we’ve done in z on and what we’ve done in core into a new domain.

Unknown 41:55
Okay, so let me shift now from AI to another important transition that many here at CES are talking about and that is five G. There was a time when the communications industry and the computing industry were really kind of separate industries parallel universes, if you will, the five G is going to change that forever the intersection of communications and computing is really what 5g is all about. There’s new use cases that five G will enable that require computing to move closer to the user. And no one is suited better than Intel to address these opportunities. We’re taking an end to end approach to deliver on five g from the edge to the device to the core of the network and of course in the data center on the device side you’ve heard us talk about already our intention to bring a 5g modem to market later in 2019 that of course follows the hundreds of millions of 4g modems that we’ve already introduced, but 5g requires us to expand our capabilities in the data center and bring them into the network, why is that well I talked a little bit about it earlier new latency sensitive use cases like autonomous driving cloud gaming industrial IoT this level of low latency is only possible by moving compute to the point at which the data is actually being created and consumed and so today we’re announcing that we are expanding our decade long investments in network infrastructure with a new network SOC codenamed snow Ridge that has been developed specifically for 5g wireless access the introduction of snow Ridge is going to bring Intel architecture into a new place where it’s never been before. And that is the wireless base station market historically base stations are those things that we all drive by on cell phone towers those devices have been fixed function proprietary hardware and software and and now they’re being re architected to run on Intel architecture. This is an example of a base station here and what we’re doing is we’re taking all of the technology, we’ve developed for the server market.

Unknown 44:12
We’re shrinking it down repurchasing it and we’re developing it and fitting it into a very small form factor, such as this rugged dicing it so that it can sit eventually on to those cell phone towers that we all drive by there by moving servers essentially closer and closer to the user.

Unknown 44:33
And we wanted to take some risk here today and show you a a very early development silicon development of snow Ridge inaction using our latest 10 nanometer process technology. I have here a snow Ridge machine that’s using our snow rage a silicon and here I have a system that is generating traffic. What I’m going to do now is use this system to generate traffic and that will be then process by snow red. So let’s start that process. Now click this start that process. Now once you see on the animation on the screen is a simulation of the traffic being generated by this machine it’s now being flow, it’s flowing through snow rage on this machine. And what you can see it doing is there’s five different applications that are running here a remote surgery applications. A industrial IoT application a sports a piece of sports content productivity application in a virtual virtual reality application what snow ridges able to do is is able to differentiate between these different applications and prioritize the application that is most latency sensitive. In this case, the remote surgery application literally could mean the difference between life and death in terms of the responsiveness for that application, you can see that it’s running at 100 gigabits of traffic and it’s able to prioritize that remote remote surgery application over the other. So this is a simple example but wouldn’t be possible without the latency that you can bring into the market with a product like snow rich and without what’s possible with 5g and this example, for example, imagine a world where a surgeon and a patient could be in a different location and the surgeon could use a remote robot that maybe mimics his hand gestures to instantaneously operate on a patient in a different location. These are the kinds of things that will be possible, as we think about the future.

Unknown 46:36
Now we’re excited about snow Ridge, it’ll take our position in the base station market from zero percent just a few years ago to what we predict will be over 40% by the year 2022 so GB showed you an early version of ice like earlier. I’m going to show you another product now on 10 nanometre our ice like server silicon that follows cascade lake and I’m going to show you this running backstage, just so you know that it’s running live here you can see the guys showing you the system running backstage. This is the first time we’ve demonstrated this publicly. And what you can see here is that we are running a machine learning simulation was Ziva dynamic software and we’re using it to create this character Zeke the lion on the left. What you can see is a machine learning simulation that’s running on that ice like server and this is the model that’s being used to create this character Zeke and on the right. What you can see is the ZIVA software is then creating Zeke layer by layer from the bones to the muscles to the skin. And then finally, adding the first and you can see how the end result is incredibly lifelike and what’s pretty neat about this is literally we got isolate silicon back just a few weeks ago and already that it’s capable of running machine learning simulations like this. So we’re very excited about ice like coming to the market in the follow on to cascade like bringing new levels of performance performance per watt new security features for our customers in some what you’ve seen over the course of this presentation today is we’ve demonstrated for you for products running on our latest 10 nanometer process technology ice like client Lichfield client snow rage for the data center and ice like for the data center all having hot having in common. The 10 nanometer process technology from the ultra low power in Lake field to the highest performance in Islay so we’re making very good progress on all of the products that will leverage the latest silicon process technology from Intel on 10 nanometers very exciting and great to see the progress that the engineers are making so finally here today, I want to discuss an industry that is being transformed in the data era and that is the transportation industry Intel acquired mobilized few years ago to help us accelerate the transformation of the transportation industry, particularly in the shift to autonomous driving.

Unknown 49:21
And what I’d like to do now is invite out our senior vice president and mobilize CEO Professor Amnon Joshua to join me here today to provide an update on the work that he’s up to. In this exciting, exciting space. Welcome. Thanks was indeed a great idea, great to see so what have you been up to. I’m not know a lot going on in 2018 and so far in 2019 already. I think what we have been making great progress, both on autonomous driving and driving assist our leadership and driving assist as strong as ever in 2018 16 models have received the five star European Cup racing 12 of them mobilized inside as an example of our latest and greatest this BMW over x five comes with a vocal camera configuration that was launched last year with an it for the vocal setting leveraging both wide field of view and narrow field of view to get range and and to get also coverage spatial coverage.

Unknown 50:28
The customer functions like long range hazard the detection traffic light recognition vehicles from any angle are all industry for a customer functions and this, this, this, this, this device has a lot more than just the front facing camera. Well, this is the production version is front facing and we have now we fitted this car with 12 cameras. Three of them are the production version and included this car is part of our normal car a fleet, so it follows our vision. Vision centric approach where we do a full stack end to end capability running an anonymous car self driving car using only cameras and then later adding radars and ladders to to get a full redundancy. Yeah, other than the sensors, there’s there’s a bunch of compute in this car as well. Tell, tell us a little bit of all right now there are eight IQ fours, but early next year they’re going to be three to five chips, which would be ready for ready for production which will give us both power consumption and almost infinite computing power that will need.

Unknown 51:31
So what about the IQ five. So in addition to autonomous cars we have here this is the first IQ find the board, together with the BMW and active.

Unknown 51:44
This is far as have a 2021 production program from level three to level four and running on an IQ five chip. We have also volume productions of over 8 million units on ready for it.

Unknown 52:00
So, when can I go buy one of those things well from a technology perspective we’re working towards 2021.

Unknown 52:09
I’ve been consistent about that since 2016 but you know the industry is evolving and Intel needs to prepare various solutions to match the needs of numerous different no value nodes from Silicon only all the way up to a turnkey autonomous vehicle solution up to embed mobility as a service new recently I know you announced last year, a partnership with Volkswagen to do this mobility as a service. Why, why is that such a big deal. Tell us about that.

Unknown 52:39
What it’s a breakthrough on a number of fronts. First, you know, the company of the size of and reputation of false again relying on Intel through mobilized to supply a full stack self driving system that consists of silicon software, hardware planning control mapping.

Unknown 52:57
Second, the joint venture is supported by the Israeli government from the point of view of reducing and working on regulatory barriers to allow commercialization of its enormous cars now the most critical element and this regulatory barriers is how to standardize safety where Robert taxis shared the road with human drivers. So you are expected to be both safe and agile at the same time and and this creates a conflict. So at mobilized we developed an open standard we call responsibility sensitive safety or RSS and it finds a sweet spot between safety and agility one providing formally guarantees. So let’s take a quick peek about how it looks like in a challenging environment like a like roads in Jerusalem.

Unknown 53:42
So what we see up there is a car blocking blocking the highway so dense back to high when you see other cars are trying moving their way out changing, changing lanes and you see the Intel vehicle with a logo on the black my roof is the black one, which is now finding its way assertively and safely changing the lane and you’ll see this now from under the hood insight on the right hand, you’ll see a boxes representing vehicles. The color codes. The red and green are which we called it the car decides to take away or give away and you see how it’s changing fighting its way through negotiating through traffic in a very, very agile.

Unknown 54:24
Yeah, that’s so really impressive on that. So tell tell us a little bit more because the maps are fundamental to making something like that happens. So tell us about what you’re doing in that in that space. Well, of course, this year we had some exciting results and our efforts to create global High Definition High Definition maps.

Unknown 54:41
We just finished mapping. Our first country all of Japan highways say total of 25,000 kilometer in a completely automatic process literally with a push of a button based on the crowd sourced data from Nissan’s the fleet. So this is in contrast to a conventional manual labor expensive recording equipment of conventional High Definition map a construction of today.

Unknown 55:04
So for example, we have just embarked on a partnership with the world’s leading mapping agency ordinances survey the national mapping agency of the UK, we are launching an initial data service offering with them for utility companies in the UK. So to leverage the landmark detection and semantic data that we extract from our cameras, we refer to our cameras and intelligent agents and all this data is picked up at a very, very high accuracy. So this data will be harvested by fleet vehicles outfitted with our retrofit system to mobilize at Connect. So here’s a taste of what it might look like.

Unknown 55:40
So through this this film that you’re going to see

Unknown 55:45
shows the kind of the kinds of data that we’re going to extract so it’s imagine that though you can match under the road data like water pipe and gas lines with over the road data like manholes drain holes telegraph poles, all of those detected by the camera system.

Unknown 56:03
Don’t forget that. Of course, this also means that will map the UK for the message right so that’s great. I’m not. You said you mentioned some in enhanced features there what what are those about well, but using technology is developing the AP sphere were innovating around driving assist to bring it to a whole new level much safer than today’s a driving assist but I think we’ll leave that for my talk tomorrow.

Unknown 56:29
Okay, so I’m not got an hour tomorrow. If you’re interested in hearing more his talk is at 1130. Thank you so much great progress on that. Thank you very much.

Unknown 56:41
Okay, so we’ve covered a lot of ground in this 15 minutes or so here with you today. Let me quickly wrap up, we really just scratched the surface of all of the things that we’re working on to enable this next era of data center computing, as you heard at the beginning of this talk today we are pursuing the largest opportunity in Intel’s history of a $300 billion silicon Tam, we launched today our ninth generation core products for the desktop coming soon for the notebook, we’re shipping are cascade Lake Xian with new features like dl boost and obtain persistent memory, we’re bringing Intel architecture to new areas like five g with network soco such as snow rich and we’re expanding our AI portfolio into the influence domain with a dedicated neural network processor for influence will making excellent progress as you just heard phenomenon on autonomous driving and we showed you a glimpse of many products in many different domains on our 10 nanometers silicon process technology from the client to the data center to the network between Lake field snow Ridge ice like for the client ice like for the data center and none of this we can do alone. We’ve always been about enabling an ecosystem. We’re super excited about the partners and the customers we have on this journey with us between Dell Comcast and Alibaba and Facebook wrench and BMW and many others to help shape the future so want to leave you with one final thing one final thought as you may know, last year was Intel’s 50th year as a company or 50 year anniversary. And over the course of those 50 years Intel’s played an incredibly important role in driving. Many of the advancements that we all take for granted today yet we’ve never been consumed by that history, really. In fact, as we look forward to our 51st year we’re inspired by the words of our founder Bob Noyce who reminded us to not be encumbered by that history but in fact to go out and to go do something wonderful. And that’s exactly what every day we’re hungry to go out and do so thank you very much for joining us. Have a great CES. Thank you.

This transcript was generated by https://otter.ai


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