CES 2019 LG Press ConferenceをOtterで自動認識させたテキストです。録って出しなので、正確性は担保してません。
kick things off this morning is LG is us Senior Vice President of Marketing David Vander wall.
Good morning everyone and welcome to senior you know for LG CES is the global stage where our next generation innovations are unveiled and in fact this year, our key highlights come from both devices and artificial intelligence, you’re going to see the ultimate future TV this morning and you’re also going to be amazed with a new category appliance never before seen for the Home Edition. you’re going to learn how our think you AI strategy improves the consumer experience with its own understanding of users and their usage context, our innovation story will continue this evening with the official CES pre show keynote, you’re going to hear from our own CTO Dr. It Park about LG his vision for AI and how it is going to transform our lives at home, at work, and on the move.
But this morning.
Let me start with mobile where LG has tremendous momentum heading into 2019 with our LG be 40 honored with the coveted best of Innovation Award for ces 2019 the V 40 users are award winning old technology for a brighter, more accurate and sharper older picture on a smartphone and by the way we shook things up by incorporating five cameras on this phone three in the back to the front that allows the user to capture more content in various ways in various angles, you know, our leadership and our competitive strength are grounded in innovation and this is our foundation for the pioneering efforts with 5g our innovations have contributed the evolution of smartphones and have played a major role and expanding the mobile experience that we’ve all come to expect and enjoy with 4g and LTE and now our teams have been working diligently to be one of the first brands to launch a five G’s smartphone and a key partner on this journey has been Qualcomm together with LG they are leaning advancements and mobile connectivity and defining how smartphones work and communicate and now with 5g. We are truly on the cost of another revolution in the mobile industry to tell you more about this here is Qualcomm Senior Vice President Jim Tran
all common LG have been working together for over 20 plus years we’ve collaborated on products that have enriched people’s lives across many, many segments from mobile phones to appliances to Home Entertainment automotive and smart cities.
Now we’re ready to take consumers to new age of five G and AI Qualcomm and LG last year has worked really hard to accelerate the standardization process for 5g and now we’re ready to take that to the consumers five G will be a reality in 2019, they’re over 20 plus operators committed to working with Qualcomm to deliver this to the consumers across geographies from North America, South Korea Europe, Japan, Australia and China Qualcomm will deliver both 5g solutions in the sub six and the millimeter wave spectrum.
We’ve been working closely with the operators, the infrastructure providers and OEM such as LG to ensure that the ecosystem is ready for 2019.
If you’re going to bring a device in 2020, you’re definitely going to be late for 5g and for this new age last month Qualcomm introduce the 855 Snapdragon mobile platform is designed to bring the new decade of 5g ai and extended reality. It’s the world’s first 5g mobile platform bringing multi gigabit wireless across both 5g 4g and the Wi Fi networks.
It’s our for also contains or fourth generation AI engine which brings three x performance performance of our current generation we expect virtually all first wave of devices or five G to have our platform in the first half of 19 five G will transform the user experience that we know today from a mobile devices, you’ll be able to have 8k video streaming whereas today, you may only get 720 P, you will download 4k movie in seconds and with the ultra low latency feature 5g you will enjoy that multiplayer game on your mobile device, but also bring new use cases such as high performance apps that resides in the cloud allow you to collaborate interact and create more efficiently.
In addition, it’ll bring mobile extended reality, such as live volumetric video streaming with six dot experiences a five G’s not just designed to connect people it was meant to connect virtually everything else machines and devices from autonomous vehicles to ultra low cost sensors five G will transform many different industries to come, it will bring enhanced mobile broadband services to the automotive industry that will bring critical health care service services to the healthcare industry and lastly we’ll bring massive IoT to industries for manufacturing and smart cities, make no doubt 5g is coming in 2019 and Qualcomm and LG are working hard to bring it to the consumers, there’ll be more announcements to come in the coming months. Make sure you watch LG keynote tonight for more details. Thank you.
Thank you, Jim, and we look forward to continuing that journey with Qualcomm. Now let’s talk about how LG is applying advanced AI and our products this year to make everyday life easier and more enjoyable, you know, last year we introduced LG. Thank you. Right on this stage or full range of mobile home entertainment and home appliance products.
Since then, our focus has been on further developing AI innovations that understand users in order to evolve and improve over time why because we believe the ultimate goal of AI isn’t just to create a smart device that responds to the users requests, but to go a step further.
In fact, to offer proactive recommendations relevant to the users individual circumstances.
This year I’m pleased to announce that LG think you products will be able to proactively suggest suggestions and solutions completely customized to the user. Unlike conventional AI devices that simply respond to what is specifically asked of them are enhanced LG Thank you products will deliver two major benefits first personalized recommendations based on contextual understanding and to proactive care for maintaining the devices optimal performance.
Let’s look at a video to see the difference between LG Thank you products versus conventional AI devices.
Hey Google ask LG to turn off the air purifier.
Okay. The air purifier is turned off
by the way the dust levels outside may increase in three hours.
Would you like to turn it back on, then.
I enjoyed the program. I watched yesterday which channel was it
channel number nine
yesterday at this time
play the first one.
Have you found the channel yet,
LG Thank you devices can proactively provide user centric solutions because they’re able to develop a deeper understanding of user behavior preferences and the overall environment that’s where what we call lifestyle data comes into play.
For example, how much electricity you use every day. What type of TV shows. Do you watch how often do you do laundry and what types of things do you wash and even how often do you clean your house.
It’s this knowledge, combined with household environmental information like temperature, humidity and air quality and external information like weather and traffic that helps LG think you products contextually understand the user and the environment with this information LG Thank you is able to propose better solutions for the users specific circumstance conventionally I devices often carry out designated tasks that are predefined by the user.
One more great benefit of LG. Thank you. They’re not just limited to individual devices delivering a single service they will include collaboration among multiple devices.
Imagine, for example, you want to start cleaning with the cord zero. Stick Vacuum you take the vacuum out of the cradle.
I see you’ve started cleaning. Would you like the robot cleaner to help clean the living room.
Sure. That’d be great. Thank you are nine is starting to clean.
Thank you are nine time savings and convenience and that’s all enabled by LG products communicating with each other and with me.
Another great benefit offered by improved LG Thank you appliances is advanced customer support in 2019 will launch LG proactive customer care a service that uses artificial intelligence to deliver the most advanced personalized customer service in the industry with it. LG can immediately alert LG appliance owners to potential issues before they even happen.
It can also expedite repairs offer useful maintenance tips saving users time and money and keeping their appliances performing their best.
For example, if an error is detected, whether it’s refrigerator cooling performance reduced airflow in a dryer vent over said seen in the washer caused by too much detergent LG proactive customer care will send you an alert, it also will provide tips on how the user could solve the issue oftentimes with simple solutions that can avoid the hassle of scheduling a service call and proactive customer care will even help with routine maintenance. For example, it’s time to replace the water filter and the fridge LG will not only alert you but also help you purchase the filter without even having to ask when it’s time to order more dish or laundry detergent LG Thank you dishwashers and washers Connect seamlessly with Amazon dash replenishment to automatically reorder the supplied so you never run out of household essentials.
Oh, just got a message from my LG washer. It looks like my laundry is done
since installation of this washing machine you’ve watched 30 loads. I think now is a good time for you to run a tough cleaning cycle. Would you like to run tough clean sounds interesting. But I don’t know what is tub clean
clean is a maintenance routine that is recommended to keep your washer clean as new. Would you like to run it now. Not right now. I’m a little busy, but please remind me later.
Okay, so LG as you know already, the most awarded appliance brand and customer satisfaction and reliability now brings proactive customer care. This is going to bring our consumers added peace of mind so they can feel confident in the performance of their appliances for years to come. And we’re going to roll this service out this year, not only on laundry appliances, but also on kitchen appliances.
So in summary on LG Thank you AI.
It’s just like any relationship with friends or family, the better you understand someone, the better you care for them knowing more about our user and their habits, it’s going to lead to enhance performance and ultimately to a better life.
You know, up to this point we’ve talked a lot about LG think Hugh and AI, but we can’t separate these incredible advancements from LG is continuous innovation in hardware that transforms people’s lives.
So let’s take a look at LG dedication to innovation and how that’s led us to exciting new product introductions and improvements for the home first LG styler. This is a groundbreaking innovation pioneered by LG that’s changing consumer behavior around clothing care LG styler gives you the confidence to look your best every day and the freedom to care for your clothes without ease no hassle of ironing no frequent expensive trips to the dry cleaners when combined with washers and dryers.
The LG styler creates what we call the ultimate laundry room the industry’s first total clothing care system, our first of its kind. Moving hangers reduce Dustin allergens and use the gentle power of steam without any chemicals and along with reducing wrinkles are unique true steam technology is Asthma and Allergy certified by the allergy and asthma Foundation of America, all this in addition to keeping close looking great and smelling great LG styler the birth of a new product cutter category smart clothing care now meet LG homebrew
our first ever beer maker. Now you can make an Enjoy your own cold tasty beer in the comfort of your own home with little more than a simple touch of a button.
cheers to all you
you just insert these capsules which contain mall yeast top oil and flavoring and you simply press a button.
It’s that simple.
And from the button, you can select what type of beer, you actually want to make homebrew automatically takes care of the whole brewing process from fermentation to carbonation and aging right through to serving and drinking the beer it even self cleans all this in as little as two weeks we spent more than three years perfecting this brewing process that demanded the right combination of ingredients and sophisticated temperature and pressure control our starter capsules come from moon, moon, 10s is a British small producer and Home Brewing Company with 97 years of beer making history with LG homebrew you’re going to have the choice of five distinctive ritually flavored beers hoppy American IPA golden American Pale Ale a full bodied English stout zesty Belgian style with beer and a dry Czech Pilsner the homebrew will produce up to 1.3 gallons and to keep you involved every step of the way our mobile app lets you monitor home brews beer making progress from anywhere.
This innovative device couldn’t have been achieved without building on our core home appliance technologies are inverter technology for example enables homebrew to operate with constant temperature and pressure control for optimal taste it also makes the self cleaning feature possible using nothing more than hot water ensuring everything is high genetically clean for your next batch and our advanced algorithm intelligently controls fermentation for guaranteed growing success LG homebrew it’s going to appeal the beer fans all over the world, producing the drink. They love with a single touch of a button and none of the hassle.
started was we were happy hour later for all of us.
So now let’s move on to see some of our groundbreaking innovations in the TV category. Please welcome to the stage. lts us Senior Director of Product Marketing Tim Alessi
Good morning everyone and Happy New Year. It’s great to see you all today you know TV is all about picture quality and LG OLED TVs have continually earned global acclaim by leading experts for their unrivaled picture performance, the numerous awards. We’ve received during the past year alone are testament to this since introducing all led to the world back in 2013 LG has continuously improve the technology develop new functionality new form factors and expanded old screen sizes to offer consumers, the greatest range of premium televisions. This year we’re ready to launch the largest old TV featuring 88 inches of gorgeous screen real estate.
I’m happy to introduce to you today. LG is first eight k old TV
integrating the best of the company’s expertise in all its pixel dimming control technology LG is AK old TV features over 33 million self emitting pixels with pixel sizes being smaller as a result of this increased resolution. It’s absolutely crucial that each pixel individually deliver complete information to create an accurate picture.
This is why old self admitting technology is even more important and superior with AK resolution.
The benefits of old are maintained an AK the unmatched pure black without any light leakage realistic color that any viewing angle and the impressive contrast ratio that defines old TVs iconic picture quality this astounding 8k resolution combines with the company’s most powerful processor yet the alpha nine Gen to intelligent processor to deliver a dramatic impact to the key TV elements picture and sound it produces all inspiring scenes, you can enjoy at a new level of immersion.
Now this is possible thanks to two main AI capabilities content enhancement using deep learning technology and content optimization made possible by ambient recognition thanks to deep learning which was crafted from over 1 million visual data that have been analyzed content can be enhanced by recognizing the quality of its source.
Now, based on this information, the TV can determine how much optimisation each piece of content needs.
This means that a variety of content from standard definition, all the way up to eight k can be processed to deliver the most realistic viewing experience with improved noise reduction sharp images minimal blur and without missing any details deep learning also significantly improves the sound by analyzing the source content.
This produces enhance sound effects in movies deeper base in music and makes voices clear at sporting events, allowing viewers, for example, to hear the coach over the noise of the crowd.
The TV can also up mix to channel audio to deliver an impactful virtual 5.1 channel surround sound listening experience.
Now as I mentioned earlier, ambient recognition capabilities allow for content enhancement in accordance with different ambient lighting conditions.
This means the TV will react to the environment by automatically adjusting the screens right this levels and the alpha nine Gen two processor uses the TV’s ambient light sensor to measure levels, not only to change the brightness, but also adjust the tone mapping curve.
So the capability of the process or further revise refines HDR content including Dolby Vision and this lets viewers. Enjoy the content in even the darkest scenes with incredible contrast and detail, even if you’re watching in a brighter room.
Users can also adjust sound settings to suit room conditions or let their LG TV intelligently set the perfect levels based on its positioning with just one touch of the magic remote LG TVs can automatically offer optimize sound equalization by recognizing the TV’s placement in the room.
Now, last year we introduced our AI voice recognition capabilities into the TV category building on our web OS based open platform we built the Google Assistant into our TVs bringing a totally new user experience the google assistant is also incorporated into this year’s lineup delivering a simplified convenient user experience that makes it easy to manage daily tasks find answers and control compatible smart home devices, the google assistant is now compatible with an increasing number of products more than 1600 brands across 10,000 devices.
What’s more, LG TVs with the google assistant will be available in more countries and more languages but this year we’re excited to announce we further expanded our AI partnership to include Amazon Alexa into our TVs with AI technology, but let’s take a look at what this really means to users
sure all your curiosities what’s the theory beyond the black hole recommend me an adventure play the third one.
What are the baskets for men to discover their encounters surprising discoveries
is the director of
sparkling wine for our anniversary
simple ideas become real.
find me recipe videos for Spanish
how’s the weather this weekend
hidden passions come to life.
Make a donation
cherish every moment
turn off the robot
live in wonder with new intelligence.
Pretty cool stuff right as you saw in the video with a newly added Amazon Alexa on our TVs, users can set up their ideal Alexa routine and join Alexa experience when they play music, check the weather or a much easier shopping experience. They can also manage smart home devices or access thousands of skills such as the Food Network to find a great recipe or kayak to book a hotel or flight Amazon Alexa is compatible with more than 3500 brands across 20,000 devices and the google assistant and Alexa combined to cover 84% of the smart assistant market.
So this means that LG TV users will enjoy an impressively expansive experience without the need to either change the smart device that they’re already using or the need to use several different devices.
Besides these popular services 2019 TVs include LG is proprietary AI technology which provides contextual voice understanding, making it easier than ever to find content to watch or to control the TV.
So now you don’t have to keep making repetitive commands to get the exact information you need the TV can understand the context, allowing for more complex requests and this service will be available in over 140 countries.
But wait, there’s more many of our customers may also happen to have Apple devices LG has been working with Apple as well to create a streamlined user experience. So I’m very pleased to announce today that we’re adding Apple airplay to our TVs.
yeah we’re really excited to be one of Apple’s first TV partners for airplay video.
This will help. This will help users easily share what they’re watching on their favorite streaming apps right on our beautiful TVs and it’s easy to share even more because we’re adopting airplay audio and home kit support as well.
This will simplify how Apple devices work with LG TVs, we believe LG TVs and airplay are a great combination one that delivers the best picture and sound quality since both support Dolby Vision and Dolby Atmos so now consumers will have easier access to the largest selection of Dolby Vision and Dolby Atmos titles.
Another new feature this year is the intuitive home dashboard, making it very simple to control a wide variety of smart home devices directly from the TV.
It also happens to be helpful if you misplace an individual remote just use the TV LG is entire 2019 lineup of old TVs will include the prior proprietary AI technology plus all of these other capabilities.
Now, so far I’ve talked about our best old TV.
However, in order to meet consumer needs for even a larger screen sizes. We’re continuing our dual premium approach and are also rolling out our best LCD lineup ever which will have a new name nano cell TV this new name highlights the picture enhancement provided by extensive rich colors through nano cell technologies nano accuracy maintains rich and vibrant colors in any viewing angle and also helps viewers concentrate on the content shown on the screen because of the ultra thin narrow bezel on all four sides, creating a beautiful sleek design the lineup includes the eight k sm 99 series also powered by the alpha nine Jen to processor and LG nano sell TVs all offer AI enhanced picture and sound powered by deep learning algorithm LG AI technology to built in Google Assistant access to Amazon Alexa, and the new app compatibility
through the inclusion of HDMI 2.1 ports all 2019 OLED TVs and selected nano sell TVs or support features like high frame rate content.
The result here is smoother and clear emotion at 120 frames per second for better rendering a fast fast fast action content such as sports action movies and video games support for enhanced audio return channel enables home theater enthusiasts to simulate seamlessly you to utilize HDMI connectivity and enjoy the highest quality audio formats available with suburb detail and depth these TVs are also an excellent option for gamers because they’re compatible with variable refresh rate as well as automatic low latency mode which helps deliver clean, clear images without tearing a great gaming experience now LG always strives to bring new value through continuous innovation after introducing picture on glass. We took things further still creating the stunning wallpaper.
This year I can confidently say I think we’ve outdone ourselves yet again, just take a look.
Taking over to yet another level combining the World’s Best TV engineering and design into a home entertainment Marvel what science fiction directors. Imagine decades ago is now reality.
Introducing the LG signature Ola TV are rollable old TV
rollable old TV goes beyond what a TV could traditionally offer it brings the freedom of design to the space without the limitations of a wall. This offers a never before achieved level of immersion.
That’s exactly right. Dave we’ve now gone further to offer a TV with a display that magically rolls up by rising out of its base a revolutionary innovation that helps address the very human need for an aesthetically pleasing environment based on LG is unique. Our concept LG is rollable TV is redefining space.
The signature old TV are can transform itself to offer several different viewing options in full view you can enjoy the renowned old picture quality on a premium large screen display without compromise.
This reveals the full extent of the contrast depth and realism synonymous with LG is advanced picture technology
and look the astounding AI picture and sound quality put the beautiful futuristic TV into a class of its own will check this out. Dave line view which is specific to the rollable old TV takes up a minimal amount of real estate letting viewers enjoy more space while still supplying several compelling content options one view presents five useful modes music clock frame mood and home dashboard when set to music, obviously you can enjoy your favorite tunes clock mode makes it easy to check the time, date and weather conditions frame mode lets you display photos sent from your smartphone and mood mode helps create a relaxing atmosphere in any room.
But there’s more to check this out in zero view the TV screen disappears completely hiding within the body.
This provides a new level of space integration, allowing users to relax in an open environment when they’re not watching TV, when the screen is retracted users can enjoy a premium audio experience for listening to music or other audio content because the body cleverly integrates a 4.2 channel 100 watt front firing Dolby Atmos sound bar LG is luxurious design is completed with a real aluminum body and an aesthetic would blend cover that in parts of sense of craftsmanship and durability.
This is produced by covered drat the forward thinking Danish textile company, we’re confident that LG signature old TV will be able to roll out the future of many consumers by delivering a new way to enjoy TV.
So in summary, what did we show you this morning we showed you that LG is committed to delivering a holistic and integrated AI experience across our mobile our home appliance in our home entertainment products we showed you how focus. We are on groundbreaking innovation and both new and current products all designed to exceed expectations.
while that wraps up this morning’s press conference. We’re far from finished here at CES. We have so much more to share with you about our commitment to AI and we hope all of you will join us this evening that LG is first ever keynote hosted again by LG CTO dr IP Park Hill also have some guests with him, where you can learn even more about LG vision for the future.
And last but not least, LG booth will be welcoming all of you all of CES visitors for close up experiences with all of our 2019 products.
And as an added bonus if you liked our own lead Canyon last year. Wait until you see what we have in store for you this year on behalf of all of us here at LG enjoy the show and remember with LG life’s good
welcome to come up to the stage
that’s around life’s good glitch on the video.
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